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Social Media Branding

Social Media:Your brand on a knife-edge?

Past comments on Social Media can come back to haunt you.

It seems an almost daily occurrence right now that an individual’s historic online social media comment or past behaviour has come back to haunt them. Prominent sporting personalities falling from behavioural grace and even the Tokyo Olympics have been just some of the very recent high profile bombshell stories.

Given that most people cannot recall what they had for dinner last Thursday – (well go on, can you?) what chance they can recall exactly what they posted about 4 years ago after having a couple of drinks and in an opinionated frame of mind?

And therein lies the problem. If the person we are talking about holds a key position within your organisation, then what they said, or even just ‘liked’, if inappropriate or unacceptable, is an accident waiting to happen. 

The fallout can be immense.  Decades of accumulated goodwill and positive credentials can be dragged through the mud leaving your organisation’s reputation in tatters.

The same risk issue exists with any new hires you may be considering. Making sure that your job applicant does not have an embarrassing alter ego, or tendencies that would be at complete odds with the ethics and responsible image of your business, should now be absolutely the number one aspect of your vetting process.

Taking a person on face value from a social media perspective is now like playing Russian roulette. As the simple truth is you just don’t know what his or her online face looks like. Or even how many faces the applicant has. Scary. 

And remember, applying searches at the time of a prospective hire is only ever a snapshot in time. If you have numerous long term existing employees, then surely it must make sense to conduct regular periodic cleansing checks?

So, where to start?

Help is at hand from Conflict International. The Conflict Social Media screening and vetting offering is a unique A.I. led technical process. It provides a quick, thorough and cost-effective solution. 

Never has it cost so little – or taken such a short period of time – to protect your reputation and brand from a social media exposé nightmare.

If the worst should happen, claiming “we just didn’t know” could now look like a pretty lame but totally avoidable excuse.

Speak to the Conflict Social Media team today or check out our website page for more details. 

We will ensure you tick all the boxes that need to be ticked if you are serious about protecting your hard-earned reputation.

When you have suspicions that something isn’t quite right, our experts can help you get to the truth.

To discuss how we can assist with an issue, contact us now in confidence.

Call our Head Office on +44 (0)20 7917 2939 or email our team.